There are many different things that you can do in order to improve your organic social media reach. One of the most important aspects of social media is simply understanding what platforms you should be on. It is necessary to be on the platforms that your target audience uses most. You also want to optimize your profile by having a username that is easy to remember as well as a recognizable logo. … [Read more...]
2021 Digital Marketing Trends: The New vs the Tried and True
There have been many different digital marketing trends throughout the years and there are also new ones coming for the future. One that is expected to become even bigger in the future is progressive web apps as they play a huge role in increasing conversions. Big sites such as Twitter and Wikipedia have already implemented them. When it comes to the more traditional forms of marketing, influencer … [Read more...]
On-Page SEO: Boost Your Visibility in Search Engines
One of the most important things that you can do in order to boost your visibility in search engines is to optimize all the pages of your website. You also want to make sure that each page or post of your website is about a specific topic and also incorporates important keywords. You also want to make sure you are optimizing images and resizing them so they will load quickly. Finally, make sure to … [Read more...]
Facebook Ads vs. Google Ads: Which Is Better? | WordStream
When it comes to Google and Facebook, there is a space for both advertising platforms. Google has the largest and most popular PPC platform while Facebook has the highest number of monthly active users for any social network in the world. Googles advertising has many strengths such as having a huge audience as well as offering many different formats for an ad. Facebook also has many strengths … [Read more...]
6 Reasons You Should Advertise On Facebook
There are many different reasons that you should be advertising on Facebook. When you advertise on Facebook it allows you to connect with your target market directly. Facebook ads are also very affordable compared to magazines, newspapers and PPC campaigns. Facebook also lets you target specific demographics such as gender, age, location, job title, job industry and interests. Finally, once you … [Read more...]
Facebook Ads V Google Ads: Which is right for your business?
Facebook/Instagram advertisements and Google advertisements are each suited for reaching different goals regarding marketing and profitability, and one should clearly delineate their particular goals and conduct appropriate research to help make the right advertising decisions. Facebook advertisements are better at spreading the word about a brand and reaching a wider pool of potential customers, … [Read more...]
Email Marketing Strategy for Contractors, Home Services, and Construction Companies
Email Marketing Strategy for Contractors, Home Services and Construction Companies. Email generates about a 23{1cb9c1be60a86aabf1612b1e24b621806ffc357588bf14e18c16b428c82f6e1a} increase in engagement rate as opposed to social media, which only generates a 0.6{1cb9c1be60a86aabf1612b1e24b621806ffc357588bf14e18c16b428c82f6e1a} engagement rate. For every dollar you spend on email marketing, you could … [Read more...]
Content Marketing Requires a Solid Marketing Foundation
In order for content marketing to be profitable, one must ensure that they are using the best possible strategies and tactics. When creating content, clear goals (such as building and maintaining loyal customers) should be set and the strategies used should be specifically tailored to meet these goals. After establishing a target demographic, one should choose the most effective ways to deliver … [Read more...]
The Value of Building an Email List
Email marketing is still important and relevant, despite all of the other methods and media of digital advertising; this is because of, among other things, the targeted and personal nature of emails. As a result, creating and expanding an email list is still important, and one can start by using email sign-up promotions and automated email marketing services. One should keep the sign-up process … [Read more...]
Creating Quality Content – Can’t Get Found Without It!
To keep your site current and hopping with visitors, it is essential that you manifest a steady stream of high-grade content, that is blogs, videos, downloadable white papers, etc, that is chock full of relevant information, specifically germane to your target customer. It is so essential that it is hard in fact to ensure your site gets found without it. Moreover, it is equally important to … [Read more...]