Email Marketing Strategy for Contractors, Home Services and Construction Companies. Email generates about a 23% increase in engagement rate as opposed to social media, which only generates a 0.6% engagement rate. For every dollar you spend on email marketing, you could make about 44 dollars! The first 3 steps to making money using email are: 1. Invite potential customers to sign up with their email addresses. 2. Send a welcome email 3. send out emails on a monthly basis to everyone on your email list.
- Offering customers content that is relevant and useful is an effective way to entice them to sign up for your Email list.
- People expect to hear from a business after providing their Email so your business should have an automated welcome response delivering any promised discounts or content.
- A follow-up Email should be delivered to the customer shortly after the initial welcome Email to let them know where else online your business can be found.
“For every $1 you spend on email marketing, you can earn as much as $44.”