Social media will increase the value of your business. The role of Social media can play has become crucial to business operations. Influencing brand awareness, customer engagement, and ultimately the value of a business at the point of sale. A robust social media presence can significantly enhance a company's worth. Simply by showcasing a strong brand and a dedicated follower base. Engagement, … [Read more...]
SEO Content: 4 Smart Ways to Consolidate Yours
Effective SEO strategies aim to improve website rankings, and content consolidation is a technique designed to enhance the value of content for both users and search engines. It involves eliminating outdated, irrelevant, or low-quality content and combining existing pages. As well as articles into comprehensive, relevant resources on specific topics. This process aligns with Google's quality and … [Read more...]
What is Digital Marketing? Types, Best Practices & Leading Roles
Digital marketing has become an essential part of modern business marketing. With a global reach, it allows the targeting of a specific audience. It can personalize your message and doesn't require a huge budget. Email marketing and social media are all types of digital marketing. Search engine optimization (SEO) is a big component as well. The most effective form however is content marketing. … [Read more...]
Evergreen Content: A Critical Component of Your Content Strategy
Evergreen content is the content that you are publishing that will last way longer after it's published. This is important because it shows that you are more sustainable and can help drive traffic to your page. If used correctly, it can greatly benefit smaller businesses due to its low cost investment. Some of the types of evergreen content is something like Best of Lists, or various types of … [Read more...]
Website KPIs: 8 Website Performance Metrics to Track
When you are making a content marketing plan, having that data is very important. When you are tracking that data, you are allowing yourself to get data on your customers. This will help you change or make a better marketing plan for the future. Some of the most popular information to get would be Traffic Source. That is where your traffic is coming from. Another good one is seeing how long the … [Read more...]
The Golden Circle Theory: Find Your Brand’s Why, How, and What
The golden circle theory is when you figure out the reason why your business is successful on a more deeper level. Knowing who, what, where, and why are you a successful company will help you become more successful in the future. There are a few companies that are going by this method and one of them is Amazon. Another big company that does this is Home Depot. If you can get the method down, you … [Read more...]
4 Abandoned Cart Email Examples That Will Inspire You
With roughly 70% of shopping carts being abandoned, ecommerce stores suffer a sales loss of about $18 billion from people who never follow through with their purchases. However, just because a shopping cart is abandoned, that doesn't mean that the sale is lost because you can use abandon cart emails to remind interested buyers of their cart contents and convince them to purchase. There are several … [Read more...]
Marketing Mistake 5: Not Having a Long-Term Digital Marketing Strategy
Creating a marketing plan can be a daunting task. It's also something that you do not want to mess up because it can have grave effects on your business. When you do not plan for the future with your marketing plan, you are hurting yourself. It shows that you aren't going to be consistent, which really hurts your growth. Not keeping track of the data from the plan makes it much harder to create a … [Read more...]
Writing Quality Blog Posts for Inbound Marketing Success
When you make a blog, you have to make sure that the content you are providing is quality and good. Some of the things that you should be looking at when you are trying to make a good blog post is to make sure that the content is right for your audience. Getting valuable information and putting it in your blog post is very important. The more people see that you have valuable and quality … [Read more...]
3 Digital Marketing Steps to Success
Digital marketing is one, if not, the most important part of marketing. It's because there is so many things that you can do for free to make your online presence a success. The first step to achieve this is to make sure that you have a solid goal set. Goals will help you get to where you want. The next important step is to make sure that you are reaching out to the right audience members. Key … [Read more...]
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