The golden circle theory is when you figure out the reason why your business is successful on a more deeper level. Knowing who, what, where, and why are you a successful company will help you become more successful in the future. There are a few companies that are going by this method and one of them is Amazon. Another big company that does this is Home Depot. If you can get the method down, you will find more success.
- There are three different main parts of the Golden Circle theory which is are why, how and what.
- When it comes to the why behind your brand you need to be defining the purpose of your company and convince customers to support your business.
- The what of your business is simply the products and services that you are selling and the motivation behind them.
“Apple was able to thrive by appealing to customers in a more meaningful way from the start.”