Setting up an effective automated welcome email series is something that will benefit you for a long time. An automated welcome email series will typically lead to higher sales as well as more engagement from your customers. One of the big advantages of this is that you can time everything out way ahead of schedule. This allows you to get the timing of your emails perfectly. You want all of the … [Read more...]

Gone are the days when only specific companies and industries felt suitable for the utilization of digital marketing channels. Today, when life without these platforms cannot be imagined, every business needs to have an online presence. The same holds true for tradesmen and business providing services like plumbing. These channels help promote your business and enhance the relationship with the … [Read more...]

The biggest challenge when scaling up any business is maintenance of its productivity and efficiency. This is the task that many marketers dread, but with full understanding of the potential that digital channels provide, this does need to be so. Traditionally, scaling can be done vertically or horizontally. The former used to be easier to implement, but with changes in digital platforms marketers … [Read more...]

For small businesses, publishing content can be an efficient way to promote your business and raise the awareness of its products and services. It can be a very effective approach to market, especially when it is coupled with a good search engine optimization. Content should be informative and engaging, and you should strive to publish it on a regular basis. This builds the authority and … [Read more...]

Every person has a brand that belongs to them only. However, few of us acknowledge this fact and even fewer proactively manage their brand. Business professionals rarely work on this kind of branding and they let it develop itself. This is okay as far as the effort and investment goes, but this lack of control means that your brand as a person will not be effective and may send the wrong message. … [Read more...]

Using Social Media is now a part of everyone's business and content marketing plan. You can't just use any social media however, as some are better than others in certain things. When you finally choose the correct social media platform, make sure that you are engaging with your audience and encouraging them to engage. More engagement will show Google (for example) that you have a popular website … [Read more...]

One of the most important things for business growth is to implement automation. Automation allows you to focus on much more important needs. Email marketing is one form of automation that can be very beneficial as you will get a great return on investment from it. Social media automation is also very important as you can set times when your content will be posted and on which platform. Finally, … [Read more...]

There are many different things that you can do in order to improve your SEO strategy. One of the most important things to do is make sure that you are using keywords in your sites Meta Title and Description. These factors play a large role in how high you can rank in the Google search results so make sure that they match your content. Finally, make sure to list your business in the proper … [Read more...]

There are quite a few different ways that you can use social media marketing in order to grow your business. When it comes to a social media strategy, you want to make sure that you are always paying attention to the analytics page as it can tell you where your strengths and weaknesses lie. You also should share industry news as that's a great way to get higher engagement rates. Finally, ask your … [Read more...]