Email marketing is still important and relevant, despite all of the other methods and media of digital advertising; this is because of, among other things, the targeted and personal nature of emails. As a result, creating and expanding an email list is still important, and one can start by using email sign-up promotions and automated email marketing services. One should keep the sign-up process easy to find and fill out, and one should use inbound marketing techniques to garner better leads that will go to one’s website and sign up for promotional emails.
- Encourage people to sign up for your Email list by offering free useful content or tools and then finding a partner to help market your offer.
- An Email marketing service can help increase subscribers because people know they can unsubscribe safely and trust is built by using a well-known service.
- Your sign-up form should be made easy to find by placing it at the end of your post and only ask for limited information
“Once you have their permission, continue to provide valuable content that is helpful to them. It is a privilege that they gave you something as valuable as their email address. Once you have their permission, do not abuse it.”