Facebook/Instagram advertisements and Google advertisements are each suited for reaching different goals regarding marketing and profitability, and one should clearly delineate their particular goals and conduct appropriate research to help make the right advertising decisions. Facebook advertisements are better at spreading the word about a brand and reaching a wider pool of potential customers, while Google advertisements are better at targeted advertising to more specific potential customers who have already shown interest in a particular product or service. Facebook advertisements are typically cheaper than Facebook advertisements, but Google advertisements tend to give a sooner return on investment.
- Marketing goals vary. So your perfect media site could depend on for example, whether you wish to generate leads, or build brand awareness.
- Facebook and Instagram are particularly good sites for those companies intent on building brand awareness.
- Google ads are specifically geared to pull in more traffic, thereby garnering more leads and buys.
“The first question you need to ask yourself is what are your marketing goals?”