When it comes to Google and Facebook, there is a space for both advertising platforms. Google has the largest and most popular PPC platform while Facebook has the highest number of monthly active users for any social network in the world. Googles advertising has many strengths such as having a huge audience as well as offering many different formats for an ad. Facebook also has many strengths including the fact that it’s mostly a visual platform and it also offers a fantastic return on investment.
- It’s unfortunate. But a long-standing rivalry between Google ads and Facebook ads resulted in users feeling that the two platforms could not be used together. A choice had to always be made.
- However, whatever issues and differences prevent harmony between the companies themselves need not affect marketers. Smart ones have learned to use both.
- in the world of PPC advertising, Google AdWords is the biggest and most popular platform. For many, the term Google Adwords actually means “Paid Search.”
“When it comes to the primary difference between Google AdWords and Facebook Ads, you can think of it this way: AdWords helps you find new customers, while Facebook helps new customers find you.”