Choose your marketing automation tools I cannot tell you which tool or combination of marketing automation tools is best for your automated marketing campaigns. But I can tell you how to choose well. You need to ensure that the marketing automation technology you select can do what you need it to. A social media scheduling tool won't help your email automation. It is important to understand … [Read more...]
Digital Marketing Automation Benefits
Digital marketing automation has many benefits Digital marketing automation doesn't just benefit your customers. It's also beneficial for you and your team. It's a time saver. Imagine if you could automate sending emails to everyone who downloads a guide, or does another action on your website. With the right tools, you can gain so much information about your customers. Things such as where … [Read more...]
Marketing Automation What is it?
What is marketing automation? Marketing automation uses different technologies to help you improve your digital marketing. It is a method of streamlining your processes. You collect data and set tasks to be performed. Tasks that would otherwise have been done manually. Email is a great example. When your customers join your list they can automatically be sent more emails. Emails that inform … [Read more...]
When The Key To A Successful Business is Not Locations, Location, Location
Business Success is Not Just Locations, Location, Location If you don’t have an ideal location even if you are just slightly off the main thoroughfare you often need to advertise some to let people know where you are. It matters little that you have the product that they want, they are not going to buy anything if they can’t find you. Everybody has heard stories about a product that was so … [Read more...]
Content Marketing How To Do it – The Big Picture
What is Content Marketing? The following is content marketing: Creating good, original content Posting that content to your blog and your social media Promoting that and other good relevant content that is of interest to your customers. Doing all the above consistently. That is maintaining your posting as regularly and predictably as possible. Why Content Marketing? It stands to … [Read more...]
SEO is Hard There Has To Be An Easier Way
There has to be an easier way You need to attract customers. The best way to do that is to have a presence on the web. But the building and maintaining, particularly the SEO of a website, is both times consuming. More than that it is distracting from the most important activity of serving, your customers. Running a business is hard enough. Running a business and running a website is a whole new … [Read more...]