Digital marketing has become an essential part of modern business marketing. With a global reach, it allows the targeting of a specific audience. It can personalize your message and doesn’t require a huge budget.
Email marketing and social media are all types of digital marketing. Search engine optimization (SEO) is a big component as well. The most effective form however is content marketing. This includes things such as blogs, videos and podcasts. To my mind blogs are by far the best form of such marketing,
Results can be measured in real-time. Metrics like click-through rate and lifetime value are sued for this measurement. Marketing can be business-to-business (B2B) or business-to-customer (B2C). The former requires more long-term nurturing and the latter is more casual in tone. The strategies of digital marketing vary depending on whether the company is a startup or an established leader.
Key Takeaways, Digital marketing is:
- advertising that is distributed through different digital platforms such as social media and websites.
- Great at increasing your reach and also helping you target the correct audience for your company.
The only real issue, which is a personal pet hate, is the tendency to make pages sound too much like a sales deck. Although I can’t be too self-righteous as I have probably done it quite a bit myself. However, if you have a clear message this can usually be avoided.