For small businesses, publishing content can be an efficient way to promote your business and raise the awareness of its products and services. It can be a very effective approach to market, especially when it is coupled with a good search engine optimization. Content should be informative and engaging, and you should strive to publish it on a regular basis. This builds the authority and credibility of your company, which are necessary in order to establish trust with potential customer base.
- Content marketing can be time-consuming, but it costs less than traditional marketing and produces more leads.
- Content can be posted on social media where customers can like, comment on, and share it.
- Content marketing is a long-haul strategy, unlike PPC campaigns that lose impact once they end.
“Adding more quality content to your website helps to create a larger digital footprint. Your business gets more opportunity to found in the search results.”