With roughly 70% of shopping carts being abandoned, ecommerce stores suffer a sales loss of about $18 billion from people who never follow through with their purchases. However, just because a shopping cart is abandoned, that doesn’t mean that the sale is lost because you can use abandon cart emails to remind interested buyers of their cart contents and convince them to purchase. There are several examples of abandoned cart emails that you can utilize, such as Rudy’s, Gerry’s, Adidas, and Bombinate.
- Four reasons shoppers abandon their cart includes being forgetful, realizing they’re paying extra fees, an account is needed to checkout, and confusing checkouts.
- Two effective techniques to remind shoppers of their carts is creating an sense of urgency, and advertising your brand to them, to remind them who you are.
- Another two useful techniques happen to be about making people want to open the email, and using phrases to catch their attention.
“Not sure how to design an abandoned cart email that generates results?”