Over the past decade or so, we have seen a complete shift in the way that we communicate with others. As face to face communication has began to lesser, we have seen a boom in the ability to communicate with others digitally. This is relevant to small businesses as well because along with communication, digital platforms are basically running our world. The issue that small businesses have is that they either can’t afford to implement digital technology or don’t know how to do so.
- Communication has changed as we have seen a shift from in person communication to digital communication over the years.
- Most people are now buying goods online on Amazon and getting educated by going onto YouTube.
- Small businesses are slower to adopt digital solutions simply because of the cost and complexity of them.
“For example, while 62% of large UK firms, and 68% of large German firms, are using customer relationship management systems (CRMs), the gap is much wider between smaller companies.”