When you are making a content marketing plan, having that data is very important. When you are tracking that data, you are allowing yourself to get data on your customers. This will help you change or make a better marketing plan for the future. Some of the most popular information to get would be Traffic Source. That is where your traffic is coming from. Another good one is seeing how long the people are staying on your page.
- When you track your traffic by source it lets you figure out which campaign drives traffic to your business.
- Bounce rate is a very valuable metric as it lets you know whether or not your users are having a positive experience when using your site.
- Page load speed will help give you some insight on whether or not your customers are having a good experience.
“Keep reading to learn eight metrics for website performance that you’ll want to track!”