What is marketing automation?
Marketing automation uses different technologies to help you improve your digital marketing. It is a method of streamlining your processes. You collect data and set tasks to be performed. Tasks that would otherwise have been done manually.
Email is a great example. When your customers join your list they can automatically be sent more emails. Emails that inform and nurture your customer’s buying.
For example, someone fills out a form so they are added to a list. That list is then sent a specified set of different emails from you.
it is likely that you were a part of an automated marketing campaign the last time you placed an order online.
However, marketing automation can be used for much more than just an email campaign. They can also be used for your website, online ads, social media, and much, much more.
Automation may be as simple as publishing content to schedule things. Perhaps you have used one that responds to questions from your followers. Even personalizing your website for different audiences without you having to lift a finger.
Flexibility is a key factor you get to choose how much or little automation you want.