When you are making a marketing plan, one of the important things that should be in there is having a good strong presence online. Whether it’s on a social media page, or a blog post, it’s important to have. When you are on the page, you need to make sure that the information you are providing is good and quality information. Once people realize that you are the real deal, they will trust you more and even help spread your name.
- 97% of consumers will use the web to search for businesses that are local to them according to Google.
- Your website is fundamental for your online presence and needs to have basic information about your business that customers need.
- You want to make sure that your website is optimized with SEO in mind so you can rank up and gain more visibilty.
“An online presence is important for outbound marketing because it reinforces your brand and what you offer to your target market.”