Online advertising is becoming a necessary part of any business plan. It can be a little different from your traditional advertising. 9 out of 10 interactions will start out with a search engine search. There are many different types of ways to advertise online. The most common way to do it is to use Social Media. It's free and you can target your specific audience. This is also the place to … [Read more...]
3 Easy Ways to Improve SEO for Your Service Business
When you are making a marketing plan, having a proper SEO is one of the most important steps. Having a good SEO will ensure that you are higher up on the search result lists. Research some specific keywords to see which ones are working the best for you. Another thing that you need to check is to see how your URLs and titles of the pages you are doing. Make sure that your page is also fast and … [Read more...]
Failure to embrace modern digital technology could be catastrophic for your business – Elite Business
Over the past decade or so, we have seen a complete shift in the way that we communicate with others. As face to face communication has began to lesser, we have seen a boom in the ability to communicate with others digitally. This is relevant to small businesses as well because along with communication, digital platforms are basically running our world. The issue that small businesses have is that … [Read more...]
How to Set Up an Effective Automated Welcome Email Series | Constant Contact
Setting up an effective automated welcome email series is something that will benefit you for a long time. An automated welcome email series will typically lead to higher sales as well as more engagement from your customers. One of the big advantages of this is that you can time everything out way ahead of schedule. This allows you to get the timing of your emails perfectly. You want all of the … [Read more...]
Social Media for Plumbers: 5 Simple Tips for Success
Gone are the days when only specific companies and industries felt suitable for the utilization of digital marketing channels. Today, when life without these platforms cannot be imagined, every business needs to have an online presence. The same holds true for tradesmen and business providing services like plumbing. These channels help promote your business and enhance the relationship with the … [Read more...]
How to use social media platforms to successfully scale your business – Elite Business
The biggest challenge when scaling up any business is maintenance of its productivity and efficiency. This is the task that many marketers dread, but with full understanding of the potential that digital channels provide, this does need to be so. Traditionally, scaling can be done vertically or horizontally. The former used to be easier to implement, but with changes in digital platforms marketers … [Read more...]
Importance of Content Marketing for Small Businesses
For small businesses, publishing content can be an efficient way to promote your business and raise the awareness of its products and services. It can be a very effective approach to market, especially when it is coupled with a good search engine optimization. Content should be informative and engaging, and you should strive to publish it on a regular basis. This builds the authority and … [Read more...]
Personal Branding – Discover the Authentic You
Every person has a brand that belongs to them only. However, few of us acknowledge this fact and even fewer proactively manage their brand. Business professionals rarely work on this kind of branding and they let it develop itself. This is okay as far as the effort and investment goes, but this lack of control means that your brand as a person will not be effective and may send the wrong message. … [Read more...]
8 Effective Ways to Promote Your Business on Social Media
Using Social Media is now a part of everyone's business and content marketing plan. You can't just use any social media however, as some are better than others in certain things. When you finally choose the correct social media platform, make sure that you are engaging with your audience and encouraging them to engage. More engagement will show Google (for example) that you have a popular website … [Read more...]
Social Media Marketing & Small Businesses Invest
Findings from a recent survey underscore the significance of social media marketing for small businesses, with a notable 73% investing in this avenue. This approach offers a cost-effective means of reaching a broad audience, leveraging the expansive user base of various platforms without imposing hefty financial burdens. However, while social media presents numerous advantages, it's imperative … [Read more...]