Evergreen content is the content that you are publishing that will last way longer after it’s published. This is important because it shows that you are more sustainable and can help drive traffic to your page. If used correctly, it can greatly benefit smaller businesses due to its low cost investment. Some of the types of evergreen content is something like Best of Lists, or various types of interviews which can include podcast or video interviews.
- Evergreen content does a great job of letting people who visit your website understand a specific topic.
- When you use evergreen content you will typically improve regarding search engine optimization and raises your visibility too.
- Evergreen content provides value to your visitors and also lets you build authority in your specific industry.
“Evergreen content is content that remains relevant long after it is initially published.”