Everybody knows that Google is the top dog when it comes to advertising. Well, that used to be the case but it has lost some of its primacy.
I have done an article on this before but I’d like to say more.
Now I know that a lot of people don’t like the social media giant but the fact is that it is now the top dog when it comes to promoting your products.
That means if you are not at least on Facebook you are losing traffic and No Business of any kind can prosper without traffic.
I know people who have put Google Ads on their blogs to increase revenue. Not a bad idea in itself but if the only ad on your blog is a Google ad guess whose product is getting more revenue and traffic. The person who is paying for the ad that is on your site.
Google targets keywords Facebook Advertising Targets People
There is no doubt that Google ads will get you more traffic. Google has of late continued to modify its set-up in such a way that you can get more clicks. But it has progressively become harder and harder to narrow your audience.
Don’t get me wrong, keywords are great. You can, without a doubt, target those keywords and with enough practice, you can get quite good at pinpointing the keywords that are relevant to your product. But it is not the same as being able to identify who your audience is and target them precisely.
With Facebook, even under the privacy protocols by Apple, you can target your advertising audience much more specifically rather than specific keywords. In my view, this is a much easier way to be sure you are reaching your actual audience.
All in all both platforms have their advantages. Google with their keywords and Facebook with their people. You should be on both platforms because there will be plenty of people that will see the ads that are not on Facebook. But I think that Facebook is easier to use as it is easier to target audiences.