When you are making a marketing plan, you need to make sure you are planning for a social media page. Social media is extremely important because it allows your to create a brand for your company. Using something like facebook will help you grow organically if you take the right steps. The most important thing to do is to make sure that you are speaking to the right audience members. Try to act more human rather than a business.
- Make sure to follow the SMART formula when setting goals which stands for specific, measurable, achievable, relevant and time bound.
- Figure out who your target audience is and what social media platforms that they frequent the most.
- Make sure that you come across as a human more than you come across as a business as it will make you seem more authentic.
“Reality check: you can’t expect much from social when you post random links, @mention a few folks and call it a day.”