In my article Business Success is Not Just Locations, Location, Location, I pointed out that chasing high ranking only is a mug’s game. And in SEO is Hard There Has To Be An Easier Way. I made it clear that SEO is hard. Pretty obvious from the title I know.
But I didn’t mean to suggest that you should not do any SEO. Ignoring SEO (Search Engine Optimisation) altogether is also not the best way to get your message across.
You see people expect a certain level of structure to anything they read. The better structured a blog post is the more readable it is. Interestingly enough, readability is one of the significant factors in SEO.
With that in mind there are some simple things that you can do to dramatically improve the SEO and in the process improve the readability of your blog post.
Title Length
Between 43 characters and 64 max characters. You have to be able to read it in search.
H1, H2, H3 Headings
Add headings about every 300 words. It just makes your post easier to read. Use the diminishing levels to make it look nice.
Image / Photo with Alt Tags
Intended for people with diminished eyesight. Do the right thing, do an actual description of the image/photo. Don’t stuff it with keywords. That’s just rude.
Meta Description
Tell people what your post is about in the post and make it sound interesting. How else are people going to know if they want to read what you have written?
Links: outbound, inbound, Follow, No Follow
The internet works because of links so put some in. Inbound to your other posts; outbound to other people. Make them “no follow” links if they are going to someone else’s sales page especially if they are affiliate links. It’s about not gaming the system.
Share to Social Media
Let people know that you have written something of interest.
Put Ads In Your Post Configuration?
See Business Success is Not Just Locations, Location, Location
A Word About Keywords
Keywords these days are only useful to figure out what subject to write on when you are starting. Once you get going there the only function is to help you find stuff. Do not obsess over them.
Lots Of Content Is More Important Than Longer Content
Content marketing tends to naturally do SEO.
Basically, write more and make it easy to read and promote and your SEO will look after itself.
Richard
