Previously I addressed Business Registration: Make Money For Free Online Pros & Cons. Now I would like to address quality marketing:
Maximizing ROI: The Power of Audience Targeting
Let’s face it, Facebook and any kind of advertising can be expensive. If you’re on a budget, that can be a problem. But frankly, it is only expensive if you are limited to boosting your post. If you are not targeting your posts. it is still possible to do quality marketing
There is no doubt that boosting your post will get you more traffic. But if you target your audience, you don’t have to use boosting. You will be able to contact them for a much better price. This is called developing an avatar.
Unlocking Advertising Efficiency: Creating Your Customer Avatar
But I want to make sure that I address the title of this article, so if you want to know more about it, you can refer to my post The Top 8 Questions Every Business Should Ask Before Advertising.
Also, so as not to repeat myself, if you want to know the method I use to make use of that avatar, then I recommend you read my article The Number 1 Reason Why Facebook Ads Are So Expensive.
Quality Over Quantity: Navigating the World of Online Advertising
The best way to maximize your budget without sacrificing the quality of traffic is to target your audience. Initially, you will do that by working out your avatar, but you can’t stop there.
As you start to get engagement through to your blog from your advertising, provided you have your analytics set up, you should be able to see patterns start to build up. It’s these patterns that you need to refine and target with your advertising.
From Data to Dollars: Leveraging Analytics for Better Ads
For example, if you have 100 likes on your page and only one of those is from a person between 50 and 60, you probably don’t want to spend money on that age group anymore. that would not be quality marketing. This can be done through FB insights. But you need to go further than that.
Once you start to get traffic through to your website, you will want to know the demographic of the people getting through and reading your site. Facebook will show you the clicks that go to your website. But it won’t tell you if people are getting there and bouncing straight off. That is where Google Analytics comes in. So you need both.
Budget-Friendly Advertising Tips for Small Business Owners
I have done the courses and I know that you can hone your data so that you get some very detailed and descriptive data that will no doubt help your sales. But we are talking about being on a budget here, and the more detail you want the more money it is going to cost, even if it is only because of the amount of time spent on gathering it all together, let alone paying someone to do it.
Honestly, I am not a big fan of trying to squeeze every bit of data I can out of Insights and Google. That’s for the big spenders who have not only money but paid staff to do such work. I relate best to the small business person who has limited time and budget. My only intention, therefore, is to find out, by comparing Google and Facebook, what are people actually reading and what their demographic is. But that is usually more than enough to manage a budget.
Ad Budget Management: The Rinse and Repeat Technique
Put simply, once you have the data you need, you then just have to adjust your advertising to it. You then go back to your data and rinse and repeat. This will mean that your advertising budget is managed efficiently, and you will continue to get quality marketing with more target, affordable, and quality traffic.