We automatically create all the audiences, campaigns, and ad sets. We create 4 ad sets:
1. An Ad Set To Attract A Cold Audience This is your “Avatar”. Prospective customers who have never heard of you, but they might want to, and you owe it to them
to make the introduction. This is where we use quotes from the stories you have picked as a kind of “Dog Whistle” to bring yourself to the attention of a potential audience. Some standard targeting is automatically created during setup. We will consult with you and then enhance that targeting as the campaign proceeds, to improve the inclusion of the demographics and interests of your prospective clients and customers. If you choose you can do the enhancing yourself. Once someone engages with your ad they are then added to your Facebook Page Audience.
2 & 3 Two Ad Sets for Engagement of Facebook Page Audience Those people engaged with something that suggests they could someday be your customer, so let’s talk to them more. When someone clicks, likes, shares, or comments on any post or your page, they’ll be added to your Facebook page audience for further contact. Those who like, share, or comment on any post or your page continue to get only the quotes whilst building your Facebook page audience for further contact. Those who click, not only get the promoted quotes as well as the rich summaries.
4. An Ad Set for Product Marketing To those that Visited Your Website These are the people that have actually visited your website! Once you add the Facebook Pixel to your website and blog, whenever someone visits your site, they’ll be automatically added to this audience, no matter the source of the traffic. This is where marketing becomes sales.
Features / Educational Material If and when you create features, content you create yourself to augment Rich Summaries and you should do that as it lets people know your uniqueness, we will send that direct to your Product Marketing audience for promotion.
Look-A-Like We will also send this directly to your customer Look-A-Like audience that you create on Facebook, should you have one or choose to create one. These are called a Look-A-Like because they are prospects that Facebook thinks are similar to your email list. This is generated by Facebook using your email list of customers who have already purchased from you.
Promotions / Sales If you chose to do Promotions / Sales and you should, these too are sent to your Product Marketing & Look-A-Like
You should also feel free to directly advertise to these prospects on any other advertising platform you wish. We don’t do this, but you should feel free to do so! Conversion is on you too, but we automate the advertising so you can focus where it matters most!
Repeat Funnel We can automate the repeating of items that you want to repeat on a regular basis. This can be anything, be it Quotes, Rich Summaries, Features or promotions that you think might be worth keeping in front of your audience.
Newsletters Some form of regular communication with your customers/clients is something that all marketers should be doing no matter what the product or service. It doesn’t have to be a newsletter but you should be keeping in regular touch somehow. If you don’t have something you should look more into it. If you do have one the Look-A-Like is the perfect place to promote it and that not only improves customer relations it potentially attracts sales.
Conclusion As you can see there is a lot going on behind the scenes. All of which is to your advantage by creating traffic and building your content at a very competitive price. A price that will help bring you more customers and sales making this service extremely valuable. A value that you not only get to bask in but give you more time to focus on other things that enhance your products or services. Richard