One of the simplest and most efficient ways to increase online traffic is to update old content. It saves content creators time and money since they don’t have to produce completely new blog posts. When deciding which old content to update, ensure the articles are the best ones on your site and run a competitive analysis to determine which posts to update. While updating, edit the introduction and conclusion to feel more topical and change the headlines to be more catchy.
- Three Excel templates to aid in content refreshing are Content Audit, Keyword Research and Marketing Calendar.
- Posts with a lot of impressions but few clicks should be considered low-hanging fruit.
- Change the title, revisit the intro and conclusion, update any stats, and swap images.
“Refreshing an old blog post is the easiest way to get more traffic because you already have the meat of your post”