What Are My Basic Demographics of Those I Am Advertising to? Find the percentage of males/females/etc you estimate are in your advertising niche. Their Family Status and Age Range For example, more males seek information on Martial arts whereas more females seek information on swimming lesson plans. Your customer's family status may be important to your product. Children may be important to … [Read more...]

Here are my 4 reasons why you should not delay and immediately start promoting your business online. I hear what you are thinking but don't be so convinced your business is not promotable online. Very few are in that boat and I mean very few and you are almost certainly not one of them.1. There is an increase in consumer spending. This was a trend that was happening before the pandemic but now it … [Read more...]

Why is getting traffic so hard? Why can’t I just post to my blog and do organic postings on my Facebook page to get more traffic?It’s a very straightforward question and although competition on the net is only getting more fierce you can still make a little bit of money online by simply posting to your blog and organically posting on your Facebook page. It depends on your niche of course and … [Read more...]

“But Facebook ads are so expensive!”I get this comment all the time when I tell people that I help businesses promote their products on Facebook. It’s not the only advertising I do nor is it the only way I help businesses but that is the one that people latch onto resulting in the above comment. To be fair it is by far the place where I do the most advertising and honestly, I find this … [Read more...]

In my article Business Success is Not Just Locations, Location, Location, I pointed out that chasing high ranking only is a mug's game. And in SEO is Hard There Has To Be An Easier Way. I made it clear that SEO is hard. Pretty obvious from the title I know. But I didn't mean to suggest that you should not do any SEO. Ignoring SEO (Search Engine Optimisation) altogether is also not the best way to … [Read more...]

Here is a list of the absolute wrong way to get more traffic:Guest PostingPaid LinksBlog CommentingKeyword StackingKeyword Stacking of the Meta DescriptionThere are plenty of people out there still spruiking this stuff. I know they are as I get unsolicited emails every day trying to convince me that one of these ways is the best way to get traffic and I should get involved. Worse, I have customers … [Read more...]

Here are three (3) marketing automation tips 1. Understand your audience Without the right information, digital marketing automation is useless. Spend some time defining your audience and creating different targeting buckets. If you are a bank that offers services to individuals and businesses, for example, you won't want the same email or ads for everybody. Automation can help because it can … [Read more...]

One of the biggest problems with internet marketing is there is so much stuff on the net about how to advertise, it’s hard to know what advice to follow. It is very easy to be led up the garden path and way too many have. I guess I’m compounding the situation by writing this post but it is so disturbing to me that I do feel that I have to say something.Do You Understand Product Marketing?The … [Read more...]

Choose your marketing automation tools I cannot tell you which tool or combination of marketing automation tools is best for your automated marketing campaigns. But I can tell you how to choose well. You need to ensure that the marketing automation technology you select can do what you need it to. A social media scheduling tool won't help your email automation. It is important to understand your … [Read more...]

Digital marketing automation has many benefits Digital marketing automation doesn't just benefit your customers. It's also beneficial for you and your team. It's a time saver. Imagine if you could automate sending emails to everyone who downloads a guide, or does another action on your website. With the right tools, you can gain so much information about your customers. Things such as where … [Read more...]